BI-LO is committed to helping the community and its customers receive the resources they need to care for the ones they love during tough financial times. BI-LO’s care extends beyond the reach of just individuals and family members to also include beloved household pets.

Beginning today Tuesday, April 9, and lasting until Tuesday, April 30, BI-LO will host its fourth annual PAWS “Feed the Love” campaign. “Feed the Love” is a pet food drive in which food donations go to local-area food banks for families in need to be able to provide food for the four-legged members of their families.

Shoppers can purchase a $5 bag of pet food with the MY BI-LO BONUSCARD, and the food will be picked up by or delivered to the store’s food bank partner.

CHARLOTTE, NC (WBTV)- Allergies. It can be a dirty word when pollen levels spike, and it's something the Southeast is notorious for. Trees are blooming and many of us are sneezing. It happens every year, and every year we say it: This is the worst allergy season ever. I asked a local physician how this year stacks up and it turns out it's a pretty typical allergy season.

"Allergies are an abnormal immune response to harmless substances, like pollen or animal dander," says Dr. Joseph T. Inglefield, III with the Hickory Allergy and Asthma Clinic. "Allergies are really an overreaction to something the body sees as foreign and dangerous, turning on the arm of the immune system that fights off parasites."

CHARLOTTE, NC (WBTV)- Prom season is just around the corner.

WBTV's Astrid Martinez went by a local shop, and she says there are some breathtaking options there that will guarantee the wearer is the belle of the ball.

"This is the one shoulder silhouette," said Jessica Sigmon a wedding consultant with David's Bridal.

"It works great on everyone and this is more for the girls that don't like a lot of beading and it has all the bright pastel colors that are in this season."

The styles range from totally trendy to completely classic, and they run anywhere from $100 to $300.

But prom is a luxury many families simply can't afford.

"You're talking about thousands of dollars, you invest a lot into prom," said Janine Davis with Girl Talk Foundation.

"It's the hair, it's the nails, it's the makeup, it's the accessories and of course it's the dress."