The Charlotte Knights, Triple-A affiliate of the Chicago White Sox, and Belk, Inc., have signed a multi-year partnership agreement for BB&T Ballpark, officials announced Thursday.
The partnership also includes assets in the final year of Knights Stadium in Fort Mill for the upcoming 2013 season.
Elements of the multi-year deal include signage and branding, as well as a presenting sponsorship of two key Charlotte Knights’ annual events – “Pink Knights” and Back to School Night.
“Pink Knights” is the Charlotte Knights’ annual fundraiser for breast cancer awareness. The Knights will hold their 8th Annual “Pink Knights” on Saturday, May 11, at Knights Stadium.
“The Charlotte Knights are extremely proud to begin a partnership with Belk, Inc.” said Chris Semmens, Vice President of Sales for the Charlotte Knights. “With its excellent reputation and strong track record of community support, Belk is a tremendous new partner.