School district vehicles to become rolling billboards? | Business
ROCK HILL, SC (WBTV) - The Rock Hill school district’s service vehicles will become rolling billboards by January.
The district will to start selling ad space on all vehicles. The idea was tossed around a few months ago of selling ad space on activity buses, but a state law prohibiting the selling of ads on vehicle that carry students nixed that idea.
The ads are not going cost the school district a dime. The school district is partnering with a marketing company that will seek out advertisers. The marketing company will design the layout of the ad, and all the school district has to do is supply the ad space.
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The money generated from the ad sales will be split between the district and the advertiser.
“We can save a teacher or two with this kind of income,” said Assistant Superintendent Tony Cox.
The Rock Hill School district has looked at other districts that have used a similar advertising plan, which have generated anywhere between $7,000 to $50,000 in extra revenue.
“It isn’t going to cure a multi-million dollar budget problem that our schools have, but it is going to allow us to gather in and save where we can,” said Cox.
The District plans to start placing ads on the service vehicles by January and say they’ve already gotten calls from possible advertisers.